If you want to work for yourself, there are various ways of doing so. Once you have decided on a business idea, the next step is to decide how you want to set up your business. This will partly depend on the type of work you are going to do. For example, if you are working freelance for other companies you might look at different options than if you are setting up a business working only for yourself.

One option is to set up as a sole trader or partnership, in which case you will be fully self-employed. You will need to keep a record of all of the money you earn and spend on your business as well as all of your receipts and invoices for a period of six years. At the end of each tax year you will need to complete a personal tax return to declare all of your income and expenses to HM Revenue & Customs (HMRC).

Another option is to work through a limited company, which has historically been a popular option for freelancers. You can set up your company online or apply directly to Companies House. You will probably need to employ an accountant to assist with the various forms and record keeping that are required by HMRC. You might also need to register for VAT. A PAYE Umbrella Company will often offer services to assist with running a limited company.

If you are freelancing, one of the simplest ways to proceed is to work through a PAYE Umbrella Company. You will be treated as an employee and paid through the umbrella company so that all of your tax and national insurance payments are taken care of on your behalf. This can be a very convenient option, particularly if the way you work means you fall within the IR35 legislation.

Of course running a successful business is about more than just record keeping and administration. The key to your business success will often involve a lot of hard work but there are many points to be aware of when developing your business.

It is crucially important to build good relationships with the people you are dealing with, from suppliers to customers and everyone else you deal with along the way. If you always treat your customers well and offer a good service, you will begin to build loyalty and encourage your customers to spread positive recommendations about your business. Building a good relationship with your suppliers can be invaluable, for example if you need supplies at short notice or when the supplier has to choose between clients if goods are in limited supply.

Another key to success is to be adaptable and willing to keep up with moving markets and changing trends. If you are resistant to change in business, you can often end up being left behind your competitors. To be able to keep up with your customer’s needs, you will need to know what they are and so it is important to keep abreast of what is happening in your industry and talk to your customers.

Finally, potential customers need to know that you exist and so never underestimate the importance of advertising and using whatever means necessary to make people aware of your product.

So you are thinking of starting an Internet Business are you?

Well welcome to the most powerful Market Place in the World, the Internet, the World Wide Web. With 1.6 billion people online it is not surprising that this is indeed the largest market place in the world.

I’m sure that if you have found your way here then you will have no doubt done an amazing amount of research on how to start your Internet Business Education. Or, you are seriously still searching on how to get the best Education to ensure your success in your new adventure into “Internet Business Entrepreneurship”.

Whatever your reason I am glad that you stopped by, as the Internet, Business and Education are my passion and I would love to share some essential knowledge with you. Competitors are stunned at the comprehensive nature of our platform, education and resources.

Click here for some important must know information

Before you venture into the wonderful world of Internet Business let me share 3 critical points you need to be aware of. In my opinion if you get these three things right then you will be on your way to success. Mindset ~ Education ~ Set-Up! I call these the “Vital Statistics”

Mindset is the first vital statistic you need. Before you even think about an Internet Business you need to know and understand the real reasons behind your decision.

So many people think of the Internet as a Market Place where people can just turn up – set out their wares on the trading floor go out to play, come home at the end of the day and find a bag full of money waiting for them. Doesn’t happen! Period! At least not on your first day, so don’t expect it, no matter what anyone tells you. So, time to get your Mindset right.

If you are seriously looking for an Internet Business then Education is a must and your mindset must be….

• Yes I REALLY want to have an Internet Business!
• Yes I REALLY want my Internet Business to be successful!
• Yes I REALLY understand an Internet Business is a real business and I have to work at it!
• Yes I REALLY am prepared get educated, to learn the ropes and commit to my success!

Education is the next “vital statistic” necessary for your success. Sure some people can get on the Internet and fluke it… although I can tell you not many do and if they do it is usually very short lived.

What I can tell you for sure and certain, is that the “Internet Business” gurus that you see and hear about, are very ” Dedicated Business Owners”. They have a very clear and concise Mindset. They are not an “overnight success” story. They are men and women just like you and me and they have made it “their business” to get educated!

They made it “their business” to learn the skill sets necessary to be successful Internet Business owners.

Now for some really great news… I know many great Internet Business Entrepreneurs, that are willing to share all of their secrets of success. The wonderful thing about owning an Internet Business is that nothing is a secret…..the more you share the knowledge… the more your business will grow and the more money you will make. And isn’t that what business is about at the end of the day? Work for Profit!

So, time to get your Mindset right – time to get Educated and time to Set-Up your new Internet Business.

Set-Up I call this the “Vital, vital statistic”. Many years ago when I was teaching children basic learning skills I used a very simple analogy that was easily understood. This analogy stands true for everything we ever learn and I’d like to share it with you.

It goes like this:

Q: “If you were going to build a brick wall, where would you start?”
A: At the bottom of course! Now that was pretty simple wasn’t it?

Ok now each brick in our wall is a little piece of knowledge, something new that we learn each and every day. Just another brick placed in our wall of knowledge.

Q: “What happens if we miss a piece of knowledge? That brick of information needed in our wall.”
A: Simple we’d have a hole in our wall, wouldn’t we?

Q: Ok, so now we have gaps in our wall ~ guess what’s going to happen?”
A: That’s right our wall of knowledge is going to fall down isn’t it?

This is such a simple lesson for all of us… we all know that education builds upon itself.
We know that we need to learn the basics and we know that we that we need to build on a solid foundation. We know that we can’t go to University before we’ve been to Kindergarten.

Yet, how often when it comes to the Internet and setting up a business, do we hear that little voice in our head saying, “I know this, I can skip this step, I don’t need to read the instructions, I can side step that part, it’s not important!”

Like I said, Set-Up is the “vital vital statistic”. Get this wrong and you have to go back and start over again, or, more importantly you get frustrated, you lose both time and money and then you truly understand the old saying “learn by your mistakes”.

So what we have covered today is the basic education principles of Internet Business.

• To have a successful Internet Business you have to have the right:
• Mindset
• Education
•  Set-Up

My theory is why “learn by your mistakes”, when you can learn all of the secrets, tips, tricks, strategies and “know how” from successful Internet Business Millionaires,

If you want a successful Internet Business with a built in “Education and Marketing Platform” then learn from successful “Internet Business Millionaires” and get it right the first time.

Yours in success

Pam Carroll

© Pam Carroll 2010

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There are various fundraising ideas, which can be organized to make any cause related movement a good success. Fundraising programs can be organized in various ways. It will however depend upon the cause of fundraising, strength of the association, targeted donators and the media through which the fundraising will be convenient. It has to be remembered that individuals are the major source of funding for nonprofit organizations. Thus while arranging and organizing a fundraising program, the association must target individuals for the prime contributions.

Various fundraising tools or products are coming up every year and some great fundraiser ideas have been implemented to make fundraising a success. Some of the most common available fundraising products are various types of fundraising cards, lollipops, candies, cookie dough, creative cooking kits and even popcorn. There are also scented candles, silicone bracelets, Tulsack gift bags and many other innovative things, which are widely used for fundraising programs these days.

nonprofit fundraising has to be organized according to its cause. Thus, if it for a religious cause, then, the fundraising program can be arranged in the Church at time of Sunday services or Halloween. Churches as fundraisers are quite familiar and have been the oldest fundraisers’ organization. School fundraisers and sports fundraisers are also very common event holders. Credit card fundraising has been quite a success in promoting child education and rehabilitation causes. Magazines are also a good option for promoting fundraising events.

Fundraising programs help in raising awareness as well as collecting funds by selling different gift items. Other than the regular fundraising programs, online fundraising programs help the fundraisers to raise awareness and funds, quickly and easily for reaching supporters nationwide as well as worldwide. Online fundraising has been quite a success story for many fundraising organizations.

While thinking of doing an online fundraising campaign, one can avail various options, which are best suited for the purpose. One can create online magazine to promote the cause as well as for putting up small innovative gifts for online sale. Sending bulk emails to promote the cause and collecting donations is also one of the good fundraiser ideas. Emails can be sent to friends, relatives and acquaintances to visit the online magazine store and participate in the fundraising program.

It must always be remembered that a good planning should be done before organizing the fundraiser program. The campaign will run smoothly and will a good success if proper planning is done before collecting the funds. Invitation cards with detailed information should be sent to everyone you wish to invite. Fixing a budget and goal is also very important. Arranging for the products to be sold at the fundraising programs has to be ordered and delivered well in time. Even light refreshments would be a great idea and added attraction for a nonprofit fundraising campaign. Sapphire Rings Exquisite selection of natural sapphire rings at great prices. Enjoy 30-day returns and FREE shipping on orders over $150. Amazing selection and value, only at ANGARA

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Lovers of art and admirers of craftsmanship, across the world, rate India very high for the simple reason that the country was never short on talent having unparalleled skills. The cave paintings of Ajanta and Ellora, which are admired every year by visitors reaching from every part of the world, say it all.

When one thinks about Indian art, the first name that comes to the mind is Raja Ravi Varma. Varma, born in the year 1848, was born in a small town of Kerala and has given art lovers some of the most attention-evoking paintings, primarily based on the great epics of Ramayana and Mahabharta. Some of his masterpieces include painting of his daughter, Mahaprabha Thampuratti of Mavelikara, and the tussle between Jatayu and Ravana besides paintings of Dushyanta, Shakuntala, Nala, and Damayanti. Varma’s paintings modeling Hindu Goddesses on South Indian women received worldwide recognition and are still admired as wonderful souvenirs of Indian art.

Some of the other Indian painters who received acclaims from all quarters of the art fraternity are Rabindra Nath Tagore, Tyeb Mehta, MF Hussain, Jamini Roy, Amrita Shergill, and Francis Newton Souza. The list is endless and adding to the sheer delight of art lovers, from the country and outside.

Even today, the popularity of contemporary Indian Art has not subsided and this is evident from the fact that more art lovers, than ever before, are expressing interest in buying Indian contemporary Art and even learning from Indian painters. Since Indian painters have never hesitated to share their expertise and nurture new talent, the results are before the world. Within the last few decades, more and more painters are giving credit of their success to their Indian mentors.

If you want to buy famous Indian paintings to bring Indian art to your home, things are easy than you may have perceived in the first place. Just go online at Google and enter words such as “contemporary art”, “contemporary Indian Art”, “Indian contemporary Art”, “art gallery“, or “ online art gallery”. This search will help you get redirected to online art galleries displaying great works of Indian painters. You can then select work of your choice and even make online payments. That’s not all, you can get the vintage paintings delivered at your doorsteps for little or no cost. This means that you have nothing to lose and everything to gain when you decide to buy Indian contemporary art online.

However, do make it a point to buy Indian contemporary Art from a reputable art gallery, preferable from an online art gallery. This will not help you get the genuine paintings but will also help you appreciate the unmatched skills of Indian painters on famous Indian paintings.

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In the meantime, one has a wide variety of options for small business financing. Fortunately, you have other resources to rely on, unlike just bank loans as it was in the past.

What are the options that are commonly overlooked?

Currently, many unconventional sources of finance are coming up as well, e.g. contract financing, which is one of the widest preferred options. Indeed, it is also known as purchase order financing. Following this option, a lender finances the purchase order rather than the manufacturer. Consequently, the lender gets the agreed portion of profit when the process is finished. This is known as purchase order financing.

What is the next option?

One more type of finance options is to think of grants for small businesses. But, one negative aspect of this option is the fact that grants are not considered that reliable. However, venture capital is one of the small business financing options that is best defined by many applicants. This is especially true since the firms, which fund the proposals presented, are from the small enterprises. The only limitation with these small business loans is that they just finance a very few ventures.

Do you have any other options?

You can avail finance for your small business by selling your debts and stocks in the mass market. But again, one thing you should know is that it is not a common method of getting any help because of its difficult procedures. A large number of small businesses are now funded with the help of debt finance through financial institutions like banks. In this context, banks provide small business owners a line of credit or loan with a repayment term and schedule, as well as, a rate of interest.

How can a financial institution make an educated decision?

In fact, financial institutions or banks will deeply look for how profitable your business is. So, to improve your chances of being financed, just prepare a good business plan. A plan will show them the prospects of your business and, therefore, it will increase your chances to get accepted.

Have you ever thought about the option of debt funding?

There are many private debt investors who invest on a small business through debt funding. To make it a win situation for them, they ask for some equity ownership stakes in return. Borrowers from any class can opt for equity options. Despite having a bad credit rating that may include bankruptcy, default, arrear, CCJ or IVA, one can apply for this option without any problem. Obviously, you will need to put in some efforts for making these financial deals cost effective.

What is the best choice that I can recommend you?

You can easily apply online for your loan. This will surely save a lot of time and endeavor. Concretely, this will help you to navigate through many varieties without leaving your home. In this context, it is recommended to compare a plenty of finance choices and choose the best solution for the small business system you have. Doing this, you will minimize the risk to waste your money. To get the best of a financial deal, you will need to put in some time in research. This will help you find out the right financial option for you. In this article, the message was to list different small business finance options and the best choice is your decision.

There’s no question that the financial crisis and ensuing credit crunch have made it more difficult than ever to secure small business financing and raise capital. This is especially true for fast-growth companies, which tend to consume more resources in order to feed their growth. If they aren’t careful, they can literally grow themselves right out of business.

Amidst all the gloom and doom, however, it’s important to keep one thing in mind: There are still options available for small business financing. It’s simply a matter of knowing where to look and how to prepare.

Where to Look

There are three main sources you can turn to for small business financing:

Commercial Banks - These are the first source most owners think of when they think about small business financing. Banks loan money that must be repaid with interest and usually secured by collateral pledged by the business in case it can’t repay the loan.

On the positive side, debt is relatively inexpensive, especially in today’s low-interest-rate environment. Community banks are often a good place to start your search for small business financing today, since they are generally in better financial condition than big banks. If you do visit a big bank, be sure to talk to someone in the area of the bank that focuses on small business financing and lending.

Keep in mind that it takes more diligence and transparency on the part of small businesses in order to maintain a lending relationship in today’s credit environment. Most banks have expanded their reporting and recordkeeping requirements considerably and are looking more closely at collateral to make sure businesses are capable of repaying the amount of money requested.

Venture Capital Companies - Unlike banks, which loan money and are paid interest, venture capital companies are investors who receive shares of ownership in the companies they invest in. This type of small business financing is known as equity financing. Private equity firms and angel investors are specialized types of venture capital companies.

While equity financing does not have to be repaid like a bank loan, it can end up costing much more in the long run. Why? Because each share of ownership you give to a venture capital company in exchange for small business financing is an ownership share with an unknown future value that’s no longer yours. Also, venture capital companies sometimes place restrictive terms and conditions on financing, and they expect a very high rate of return on their investments.

Commercial Finance Companies – These non-traditional money lenders provide a specialized type of small business financing known as asset-based lending (or ABL). There are two primary types of ABL: factoring and accounts receivable (A/R) financing.

With factoring, companies sell their outstanding receivables to the finance company at a discount of usually between 2-5%. So if you sold a $10,000 receivable to a factor, for example, you might receive between $9,500-$9,800. The benefit is that you would receive this cash right away, instead of waiting 30, 60 or 90 days (or longer). Factoring companies also perform credit checks on customers and analyze credit reports to uncover bad risks and set appropriate credit limits.

With A/R financing, you would borrow money from the finance company and use your accounts receivable as collateral. Companies that want to borrow in this way should be able to demonstrate strong financial reporting capabilities and a diverse customer base without a high concentration of sales to any one customer.

How to Prepare

Regardless of which type of small business financing you decide to pursue, your preparation before you approach a potential lender or investor will be critical to your success. Banks, in particular, are taking a much more critical look at small business loan applications than many did in the past. They are requesting more background from potential borrowers in the way of tax returns (both business and personal), financial statements and business plans.

Lenders are focusing on what are sometimes referred to as the five Cs of credit:

o Character: Does the company have a strong reputation in its community and industry?

o Capital: Lenders usually like to see that owners have invested some of their personal money in the business, or that they have some of their own “skin in the game.”

o Capacity: Financial ratios help lenders determine how much debt a company should be able to take on without stressing the finances.

o Collateral: This is a secondary source of repayment in case a borrower defaults on the loan. Most lenders prefer collateral that is relatively easy to convert to cash, especially equipment and real estate.

o Conditions: Conditions in the borrower’s industry and the overall economy in general will play a big factor in a lender’s decisions.

Before you meet with any type of lender or investor, be prepared to explain to them specifically why you believe you need financing or capital, as well as how much capital you need and when and how you will pay it back (if a loan) or what kind of return on investment a venture capital company can expect. Also be prepared to discuss specifically what the money will be used for and what kind of collateral you are prepared to pledge to support the loan, as well as your sources of repayment and what measures you will take to ensure repayment if your finances get tight.

You should also ensure that your financial statements and records are current and that your internal control systems are adequate for handling the level of accounting and bookkeeping lenders and investors expect.

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Small business owners will be more likely to avoid serious future business finance problems with working capital management and commercial real estate loans by exploring what went wrong with business financing and commercial lending. This is not a hypothetical issue for most commercial borrowers, particularly if they need help with determining practical small business financing choices that are available to them. The bankers and banks responsible for the recent financial meltdown seem to be saying that even if anything actually went wrong, everything is fine now in the world of commercial lending. Nothing could be further from the truth. Commercial lenders made serious mistakes, and according to a popular phrase, if business lenders and business owners forget these mistakes, they are doomed to repeat them in the future.

Greed seems to be a common theme for several of the most serious business finance mistakes made by many lending institutions. Unsurprising negative results were produced by the attempt to produce quick profits and higher-than-normal returns. The bankers themselves seem to be the only ones surprised by the devastating losses that they produced. The largest small business lender in the United States (CIT Group) declared bankruptcy after two years of attempting to get someone else to pay for their mistakes. We are already seeing a record level of bank failures, and by most accounts many of the largest banks should have been allowed to fail but were instead supported by artificial government funding.

When making loans or buying securities such as those now referred to as toxic assets, there were many instances in which banks failed to look at cash flow. For some small business finance programs, a stated income commercial loan underwriting process was used in which commercial borrower tax returns were not even requested or reviewed. One of the most prominent business lenders aggressively using this approach was Lehman Brothers (which filed for bankruptcy due to a number of questionable financial dealings).

Bankers obsessed with generating quick profits frequently lost sight of a basic investment principle that asset valuations can decrease quickly and do not always increase. Many business loans were finalized in which the commercial borrower had little or no equity at risk. Banks invested almost nothing in cash (as little as three cents on the dollar) when buying future toxic assets. The apparent assumption was that if any downward fluctuation in value occurred, it would be a token three to five percent. In fact we have now seen many commercial real estate values decrease by 40 to 50 percent during the past two years. Commercial real estate is proving to be the next toxic asset on their balance sheets for the many banks which made the original commercial mortgages on such business properties. While there were huge government bailouts to banks which have toxic assets based on residential mortgages, it is not likely that banks will receive financial assistance to cover commercial real estate loan losses. As a result, a realistic expectation is that such commercial finance losses could produce serious problems for many banks and other lenders over the next several years. As noted in the following paragraph, many lenders have already drastically reduced their small business finance programs.

Inaccurate and misleading statements by commercial lenders about their lending activities for business finance programs to small business owners is an ongoing problem. Although banks have typically been reporting that they are lending normally with their small business financing, the actual results indicate something very different by any objective standard. It is obvious that lenders would rather not admit publicly that they are not lending normally because of the negative public relations impact this would cause. Business owners will need to be skeptical and cautious in their efforts to secure small business financing because of this particular issue alone.

There are practical and realistic small business finance solutions available to business owners in spite of the inappropriate commercial lending practices just described. The emphasis here is focusing on the problems rather than the solutions primarily because of the lingering notion by some that there are not significant current commercial lending problems. Despite contrary views from bankers and politicians, collectively most observers would agree that the multiple mistakes made by banks and other commercial lenders were serious and are likely to have long-lasting effects for commercial borrowers.

If you are a small business person then it is very necessary for you that the business does not ever lacks in funds or it may stop functioning any time. Small business finance is carved out specifically for providing timely finance to small business people and the loan is approved at competitive interest rate. This ensures that the loan is not a financial burden on small business. You can meet all business expenses like buying raw material, equipments, paying salaries or clearing past dues etc through the loan. but you should be well versed in the loan to take it in a better way.

Small business finance come in secured or unsecured options. Secured business finance is meant for meeting greater loan requirement of your business. You can pledge your home or any commercial property as collateral of the loan. Secured business finance also is preferred for its lower interest rate. The loan also can be conveniently paid back in 25 to30 years or earlier as suits to your circumstances. Secured business finance is also best suited to bad credit business people as their property enables them to take the loan despite credit problems.

Unsecured small business finance are risk free loans for business people as lenders approve it without collateral. But you get only smaller loan and it has to be paid back in shorter duration. Also you would be paying interest at higher rate. Usually good credit business people are made unsecured small business finance. However, bad credit business people are also eligible if they have a convincing repayment plan in place that shows that they run a profitable business.

Whether you take secured or unsecured small business finance, the lender will first of all take a deep look into your type of business and will approve the finance only if he finds your business prospects bright. This necessitates for a convincing the lender about your future business plan and that the loan will be invested in a beneficial way.

Small business finance can be sourced from banks or financial companies. But online lenders are considered as best source of lower rate finance for any business. So better apply to an online lender. Before that, compare all lenders for rates to find a suitable offer.

Are you looking for smaller monetary support for running your business? Surely such finance goes a long way in smooth functioning of the business, provided it comes in time and without any hurdles posed by the lenders. You can opt for small business finance to support your business. At the same time you must be well versed on key aspects of the finance to avail it beneficially. Small business finance is especially designed to provide finance to small scale businesses.

Prior to applying for small business finance, you must do your home work regarding the finance and business. First of all keep your entire business record like past tax records, bank statements, balance sheet etc in place and ready to show them to the lender. Secondly, as you would be spending the finance into the business, the lender would like to see your ability to repay the loan. The lender will see the capacity of your business to generate income shortly so that you can repay the loan in time. You must have a convincing repayment plan.

If you want to borrow greater amount then the lender will ask you to pledge a property, residential or commercial, as collateral. Secured small business finance is source of greater loan depending on collateral value. Also, the finance comes at lower interest rate. You can repay small business finance in 5 to 30 years. Low rate and larger repayment duration thus makes the finance less burden some to pay back.

In case of smaller requirement, you can then opt for unsecured small business finance which is approved without collateral. You would be given smaller finance for shorter repayment duration ranging 5 to 15 years. Interest rate on unsecured small business finance goes higher.

Even if your credit history is less than perfect, there are host of lenders providing small business finance to bad credit business people if they can prove repaying ability. Late payments, arrears, payment defaults, CCJs and IVAs do not usually come in the way of loan approval.

Online lenders give you small business finance at lower rate of interest compared to banks and financial institutions. Have rate quotes of online lenders to find suitable loan offer.

Don’t Take Notes From Big Business Are your marketing efforts not yielding results justifying the investment? Before you react, consider your view of marketing itself.

I’ve found a tendency for small business owners to consider marketing in the way big businesses practice it. To illustrate the point, think of five advertisements. Now, compare your marketing budget to theirs. Do they compare?

Celebrity endorsements, television commercials and billboard ads are expressions of marketing that typically come to mind. It’s natural. We’re a product of our environment and we’re constantly saturated with corporate messaging.

How businesses have marketed over the past 80 years is a result of mass production. Large-scale output led to mass marketing and created mass media. Like its products, companies found that packaging and delivering marketing content was also an efficient business practice.

Businesses wanted their messages to be seen by the most people possible. The bigger, the better philosophy worked because demand exceeded supply. “Market” evolved into a verb. It became something that producers did to customers.

Return to the Marketplace To reevaluate your view of marketing, consider an original practice. Marketing began hundreds of years ago as literally going to a marketplace to sell a good. Craftsmen would engage buyers face to face. He encouraged conversations and built relationships in order to sell his product. His craft became an extension of him. “Market” was something done with customers.

For small businesses to succeed in 2010, you’ll need to return to the marketplace. Rather than setup a booth at a flea market, try to give customers what they want. Not just with your product or service, but in your marketing.

I can’t think of someone who demands more adverting but everyone appreciates a good conversation. Conversations engage us in a powerful way. They contribute to partnerships, inspire ideas, make us laugh and may even cause you to sell something.

Determining the best place to start your conversation will depend on your product or service. Start by investigating options to market online. Consider social media networks as an opportunity to allow you to convey your unique voice. Like the old marketplace, encouraging a conversation will build relationships. Not only is it more personal, it’s more effective.

Continue to Invest in Your Business When some small business owners feel the pinch, they react by drastically reducing their marketing budgets. However, continuing to invest in your business is especially important during a downturn.

Competition actually increases during a recession. As many talented people are laid off, they substitute their time by innovating and opening businesses of their own. The Internet itself is also increasing competition. For example, Esty is a website that allows individuals to sell goods without having to operate a business of their own.

As consumers become more conscious of the dollars they spend, they more thoroughly evaluate potential purchase decisions. Consumer review and price comparison websites keep today’s consumer well informed.

Facing increased competition is not a time to lay-low. Smart marketers know that their efforts create long-term friendships. When we emerge from the recession, the value of continually maintaining friendships will be realized. If your business isn’t proactive, your competition could recruit the majority of post-recession friends!

Continue to invest into your business. If you’re marketing efforts haven’t achieved the results you desired, re-think your strategy. Consider relying on a professional or hiring a consultant to advise potential strategies.

Stop considering yourself as a company. This may seem counter intuitive. As a small business owner you wear many hats, from accountant to supervisor. The next time you put on your marketing hat, stop thinking of yourself as a company.

People don’t particularly like companies. Companies want to sell us on something. They use automated phone systems that keep us from a human being for as long as possible. They charge us too much for coffee.

The challenge isn’t to convince people to like your company. That’s a difficult fight to win. Instead focus on the associations people have with your company. What does your product or service mean to them?

To help realize your potential in 2010, consider your business’ identity in the minds of your customer. It’s how they define you that really matters.

Take Calculated Risks People like to stick to what they know. We are creatures of habit and tend to fear change. But, if you completely eliminate risks, you also eliminate the opportunity to grow.

It’s a new era in business. We have new challenges that require new solutions. Perhaps you have refrained from new opportunities to market your business fearing they won’t match with your customers. But consider the importance of reaching and influencing existing customers. Yes, frequent customers make up a significant portion of your sales but frequent customers aren’t synonymous with loyal customers.

Consider marketing less-popular products or services to target lower-volume customers as they represent the greatest growth potential. Small businesses are more nimble than the big guys. If you try something new and it doesn’t work out, you can more quickly change your strategy. You don’t face long negotiation processes, there’s no red tape and minimal office politics stand in your way.

There is uncharted territory to be covered along with new successes to be realized. Maintaining complete control is a losing game in today’s market place. Instead take a managed risk. Just start small. Until you venture to try something new, you won’t know your business’ full potential.

Re-Define Failure We have come to a universal understanding that failure is a bad thing and should be avoided at all costs. You’ve heard the phrase, “happiness is a state of mind,” but consider that failure, too, can be a state of mind.

Failing can actually make us smarter. There is great value in learning from our mistakes. If we apply an understanding of what went wrong to future efforts we can improve their effectiveness.

Re-think your definition of failure. Even if an effort doesn’t achieve your initial goals, don’t jump to classifying your efforts as a failure. You may actually uncover success in your failure in the form of information. Apply what you learned to improve the effectiveness of your next initiative.

Just as there are new challenges for 2010, there are new opportunities. Technology has gifted business owners with thousands of new opportunities to reach customers. Unfortunately, new technologies are frequently avoided. We don’t always understand them and they have yet to be “prove” their effectiveness.

The truth is that you don’t have to be a technological expert to employ all these new technologies. Many innovations are so user-friendly; they don’t require hiring an expert. Regardless of how your business uses technology, the role of technology in your customer’s life is increasing in importance.

Once we realize that failure doesn’t have to be a disheartening blow to your ego or bank account, we can begin to plan on failure. Accounting for failure reduces the risk involved with failing and establishes a system for future successes.

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